SMS Marketing is a popular choice to connect to end users with exact and targeted messages. Discussed below is compiled information that compares SMS marketing with the other modes of marketing to offer you a summary of their present standing as an efficient marketing tool.
1) Open Rate
– The Open Rate of SMS Marketing – 90%.
– The Open Rate of other modes of marketing – 30 to 35%.
These numbers do not leave anything for us to discuss on as your client is bound to read your message sent out by means of SMS.
2) Quantity matters.
– A number of e-mails or advertisements, the more the much better.
We do not have to think of this two times. Only think of how you treat your messages and e-mails. If you keep getting an e-mail from the very same address, there is a likelihood you may only open it when. With messages, no one is tolerant to unneeded disruption. The point of a text is simply to offer the needed info in an accurate way which’s what individuals get out of marketing messages.
3) Nature of Campaign/SMS.
The character of the message is for text and another mode of marketing. For example, if you have a deal or discount rate to provide to your consumers, SMS Marketing is the ideal way. No other medium of marketing will produce an effect as text when discount rates and deals are thought about.
4) Click – Through – Rate.
– The CTR of SMS Marketing – 40%.
– The CTR of other modes of marketing – 7 to 10%.
The reason that every online marketer is taking SMS Marketing is since of the massive penetration of smartphones in the market. Cellphone are budget friendly and within everyone’s reach, therefore, are the information bundles.
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